For over 100 years. AAA has been helping members stay prepared for unexpected. With the recent rise in California wildfires, historic Nor’easters, and category four hurricanes in the southeast, people need assurance more than ever.
To remind people that AAA can help them through any storm and disaster we created the “Check” campaign.
We took the universal mark that guarantees something has been taken care of and theres nothing to worry about and turned it into a beacon of hope, a symbol of assurance through chaos to let AAA members know they can stay prepared for anything.