F’real is a blend-it-yourself convenience store milkshake.When they needed to find a way to connect to Gen-z, a generation that values rawness and authenticity.

We created Lil’ Gutty whose purpose is to make sure you listen to your gut because what’s more real than listening to yourself?

CREDITS

Director: Jeremiah Mayhew | CD: Allen Yu | Senior Art Director: Greggy Adriano | Copywriter: Johann Lopez | Producer: Nikki Sikes
Production: Goat Island